ButterBoom Fashion Cities: London

By Butterboom Writers  /  October 19, 2012

London’s calling! A Butterboom guide to London – shopping in the British super city. London is every fashionista’s favourite shopping city. England’s capital really has it all, and she flaunts it.

From the revived East End to the swish haunts of Notting Hill, London accessorises its heritage beauty with couldn’t-give-a-damn street cred.

Check out our guide on where to shop, sip and sup and stay.

This feisty lady is effortlessly cool, boasting vintage markets and high-end boutiques, laid-back bistros and flashy fine dining rooms, sleek cocktail lounges and jumping jazz bars.

Don your tea dress, brogues and old-school Ray-Bans, and dive right in.

Where to shop:

Markets abound in London. Camden gets packed on Sundays with students and tourists (good for vintage and clubwear). Over east, Spitalfields Market sells funky babywear, T-shirts, artworks and organic food. Get up early for Columbia Road Flower Market at the top of Brick Lane (itself a teeming Sunday-morning institution). And Portobello Market in Notting Hill is a Saturday stop for antiques, fashion and fruit and veg.

Designer-label zones are Sloane Street and Knightsbridge, and Bond Street and South Molton Street.

Where to sip and sup

Indulge in champagne and cake at The Wolesley, near Piccadilly, meet for a boozy brunch at Electric House in Notting Hill, nosh on elegant trattoria fare at Soho’s Bocca di Lupo or hang with the suited-and-booted crowd at Hawksmoor, a sexy steakhouse in Spitalfields.

Stylish Shoreditch bar Loungelover is your go-to gal for cocktails, or limber up at Ronnie Scott’s legendary jazz club in Soho.

The Metropolitan Hotel, Met Bar

The Metropolitan Hotel, Lobby

Where to stay

Mr & Mrs Smith tips three boutique hotels in London, including colourful crash pad The Soho Hotel in see-and-be-seen Soho, New York-style retreat Belgraves in chichi Belgravia, and model-favourite The Metropolitan London in the heart of fashion-fabulous Mayfair.

Soho Hotel, Library

Soho Hotel, Bedroom


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