DKNY Launches the Cozy IPhone App

By Butterboom Writers  /  November 30, 2009

With this new iPhone App, DKNY shows the multitude of ways to wear the DKNY cozy.


With the success of the D&G iPhone App, we shouldn’t really be surprised when other fashion houses decide to follow suit. DKNY has just launched their Cozy iPhone Application and, rather than go for glitz and glamour, the brand has taken a decidedly practical standpoint with their latest technological offering.

Dubbed your “own personal fashion stylist,” DKNY now shows iPhone users the many different ways to style their DKNY cozy, a top-selling item since its conception in 2003. Pretty good timing, we say, as it is starting to get cold outside! The application gives us virtual tips on how this diverse wrap can be worn all over the body; all users have to do is pick out a style, mimic and they’re good to go.

Download the DKNY Cozy App here.


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