Top 10 Lingerie Brands in Hong Kong

By Lau  /  December 11, 2015

Following Butterboom’s popular Lingerie Shopping Guide in Central in 2014, it’s time we update this list as we have discovered more lingerie stores in Hong Kong since the last time we put the guide together. Our new list of lingerie stores features all the brands you need to know in 2015 both in Hong Kong Island and in Kowloon.  Here’s the 2015 Butterboom Guide to the Top 10 Lingerie Brands in Hong Kong selected based on quality and style. Happy Shopping!

Agent Provocateuragentprovacteur_butterboomIf you’re looking to unleash your inner kinky side, then head to Agent Provocateur. The British luxury lingerie brand is known for their seductive selection of lingerie with some raunchy styles. We love their silky robes, discreetly cheeky bras and thongs. Shoppers can expect to see some sexy and downright naughty intimates with a range of accessories like whips, masks, cuffs and chokers to spice up your sex life. The underwear sold at Agent Provocateur may not necessarily be for daily wear but it is perfect for anniversaries and Valentine’s Day. 

Price: Bras start from HKD$1,500, briefs start from HKD$1,000 and robes go upto HKD$10,000
Address: 8-10 On Lan Street, Central, Hong Kong. Tel:2787 2733

Blah Blah Bra blahblahbra_butterboomHong Kong high street Blah Blah Bra offers lingerie with an emphasis on comfort that are easy to wear. Blah Blah Bra is  great for underwear essentials like cotton brief and strapless bras made from high quality Japanese fabrics. The brand offers a versatile range of underwear and nightwear, ranging from adorable printed knickers to comfortable soft nightwear to the occasional sexy lace number. Bras come with with adjustable straps, so choose between thick or thin straps depending on the support you will need. 

Price: Bras start from HKD$300 and panties from HKD$100
Address: Shop L305-306, Level 3, The One 100, Nathan Road, Tsim Sha Tsui, Hong Kong. Tel: 2882 7736

bodiybra_butterboomBodibra launched in 1990 in Canada and since then, they have over 45 stores across Asia and Canada. Bodibra have made a name in the market for their highly supportive bras designed for those with back problems and to improve slouched body posture in a short period. Also, they offer a free repairing service so shoppers don’t need to worry about support breaking or getting damaged. 

Price: Bras start from around HKD$500
Address: 40 Lee Garden Road, Causeway Bay, Hong Kong, Tel: 2882 4669

Intimissimi   intimissi_butterboomFor something more reasonably priced that is comfortable and romantic at the same time, check out Italian lingerie brand Intimissimi. Launched in 1996, Intimissi have since become popular for their simple and elegant designs. Shoppers can find lacy romantic pieces and sexy risqué styles made from high-quality Italian material sold at a mid price point. 

Price: Bras start from HKD$400 and panties start from HKD$150
Address: G/F, Parker House, 72 Queen’s Road, Central, Hong Kong. Tel:2462 1033

laanaa_butterboomNew to the Hong Kong lingerie scene is LAANAA, a label founded by local celebrity model Chrissie Chau in 2014. Having grown from strength to strength within a year of launching her brand, she’s already opened her first retail store in Tsim Sha Tsui in 2015 and American investors have invested HKD $50 million on LAANAA. LAANAA offers a range of intimates covering basics cotton bras to something more risque like silky push up bras. A heads up- bra’s are designed with extremely thick padding for ladies who need that extra boost. 

Price: Prices are extremely reasonable with bras starting from HKD$195 and panties from HKD$55.
Address: 46-48 Granville Road, Tsim Sha Tsui, Hong Kong. Tel:2369 4618

La Perla  Laperla_butterboom If you are looking for something sophisticated and classy, then you need look no further than La Perla. They carry a range of elegant lingerie and sophisticated nightwear made from the highest quality of silks from Italy. La Perla carriers a selection of beautiful designs that comes at a high price tag.


Price: Bras start from HKD$1,100 and briefs start from HKD$500
Address: 22 Russell Street, Causeway Bay, Hong Kong. Tel: 2197 5188

Regina Miracle 
regina_miracle_butterboomRegina Miracle is the Chinese supplier of bras to Victoria’s Secret. Regina Miracle offers a  reasonable amount of variety and style that are extremely comfortable and sold at a reasonably priced price tag. Regina Miracle offer a selection of lingerie and nightwear We love their comfortable bras with romantic lace outlines.

Price: Bras start from HKD$300 and panties from HKD$100
Address: Shop 605, Hysan Place, Lee Gardens, Causeway Bay, Hong Kong. Tel: 2868 3307.

Present Lingerie presentlingerie_butterboomFounded in London in 2007, Present Lingerie offers romantic designs made from high quality silks with fine craftsmanship. If you are looking for something more sophisticated than seductive, then this is a good place to shop. The store  is calm and cozy and designed like a beautiful bedroom. We recommend picking up one of their lacey silk slips. 

Price: Lingerie start from HKD$500 
Address: 41st Staunton Street, Soho, Central, Hong Kong. Tel: 2522 9221

Raven & Rose raven&rose_butterboomRaven & Rose is a new lingerie brand founded by blogger Jasmine Smith in November 2015. Raven & Rose lingerie are for individuals who are looking for something a little more saucy and daring. Their soft-bondage raunchy designs features cheeky peek-a-boo bottoms and triangle bra created from sheer mesh and elastic straps to wrap around the chest. Guaranteed to heat up your sex life, we promise. 

Price: Briefs start from HKD$430
Address: Not availible in stores yet but can you shop online at

Simone Perele  simone_perrelle_butterboomFor something a little more ‘je ne sais quoi,’ head to French lingerie label Simone Perele.  Initially a corset-maker, the brand has since evolved into a lingerie store selling a range of intimates from luxurious silks and delicate laces. They stock a selection of exquisite bras and panties inspired by vintage French designs that are well made, feminine and always tasteful. Head over to Simone Perele if you’re looking for a stylish range of seductive lingerie. 

Price: Lacey bras start from HKD$1000 and panties start from HKD$350
Address: Simone Perele do not have their store but retailed at Rigby & Peller, Shop 10, 2-4 Hysan Avenue, Causewaybay, Hong Kong. Tel: 2877 5655 


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