Shopping Guide: Lingerie Shopping in Central

lingerie shopping central hong kong
By Butterboom Writers  /  May 30, 2013

Whatever your size, shape or style there is one thing that is guaranteed to be in every woman’s wardrobe, and that’s lingerie. Regardless of what you wear on the outside, underwear is essential; it provides the starting point for every outfit and, whether you’re conscious of it or not, can give you the perfect poise to carry yourself, and anything you choose to wear over the top of it, with confidence.

We believe that lingerie is as important to looking and feeling good as the clothes that hide it and have rounded up our 10 favourite lingerie destinations in Central to make lingerie shopping a pleasure for you. Now there’s no excuse not be matching!

Avec-Amour lingerie central hong kong

Avec Amour

Avec Amour

This French inspired boutique is a cozy, intimate space that’s conveniently located in the heart of central. Avec Amour‘s light, nude décor creates a tranquil atmosphere, which lets the beautiful lingerie do the talking. Each of the brands that they carry has been chosen for their exceptional designs and quality materials, including the finest French lace and silk, while styles range from simple and demure to bold and sexy. Brands include Aubade and Maison Close from France, Lascivious and Mimi Holidays from the UK and Fine Lines and Natalie Begg from Australia, and the store also carries accessories such as hosiery and candles.

  •  – 8/F, V Plus, 68-70 Wellington Street, Central, Hong Kong. Tel: 2978 3998




Founder Lisa Sheng opened Sheer after relocating to Hong Kong from New York and being unable to find what she was after lingerie-wise. It has since become one of Hong Kong’s go-to lingerie stores providing an all encompassing one-stop underwear shop that covers basics, shapewear, the latest designer intimates, loungewear, corsetry and more. The brands on offer come from all over the world and are hand-picked by Lisa at trade shows in Paris and New York, ensuring that they are the very best around.

You can find luxury Britsih label Fleur of England, Little Bra Company from Los Angeles, which is perfect for women with a smaller frame, and the world’s most comfortable thongs from US brand Hanky Panky. What’s more, the staff really know what they are talking about, meaning you’re guaranteed that a trip to Sheer will leave you feeling comfortable and confident in your own skin.

  •  4/F, W Place, 52 Wyndham Street, Central, Hong Kong. Tel: 2147 3887

calvin klien under wear hong kong

Calvin Klein Underwear

Cavin Klein Underwear

Calvin Klein Underwear really needs no introduction. The brand has dominated the underwear market since 1980s, and with its emphasis on comfort and streamlined design it’s easy to see why. Like the clothing collections, the lingerie is minimalist, luxurious and easy to wear, displaying a focus on design and performance as well as the overall aesthetic. The black, white or nude intimates are sexy in their simplicity, while their advertising campaigns are just plain sexy. Great for underwear essentials as well as if you’re looking for something a bit special, this store also carries their bestselling fragrances.

  • G/F, 18 Wellington Street, Central, Hong Kong. Tell: 2526 8113


Marks & Spencer

Marks & Spencer

Once known for their long-lasting, reasonably priced, no-nonsense underwear that delivers on comfort but not on sex-appeal, Marks & Spencer have turned things around in recent years, now delivering lingerie that is appealing on its aesthetic value as well as its practicality. This fall marks one year of their highly successful collaboration with Rosie Huntington-Whiteley, whose vintage Autograph range, full of silks and embroidery, has proven widely popular, while the rest of the collection covers everything from simple separates to seductive intimates.

  •  Basement-1/F, Central Tower, 22-28 Queen’s Road Central, Central, Hong Kong. Tel: 2921 8323


Ann Devine

Ann Devine

If you are feeling a little saucy or a little naughty, Ann Devine is the place for you. Less lingerie, more adult boutique, you’ll find a whole manner of fun, sexy and downright dirty intimates to add a bit of spice to your life. That being said, there is a respectful level of discretion here that will dissipate any embarrassment that you might feel. Expect lots of rich, seductive reds and sheer fabrics, this underwear is not necessarily day to day but it is perfect for those special occasions. It also carries a broad selection of toys, handcuffs and dominatrix heels, naturally!

  • 1/F, 2 Lan Kwai Fong, Central, Hong Kong. Tel: 2522 0268


Rigby & Peller

Rigby & Peller

This British lingerie brand was founded in London in 1939 by Gita Peller, a Hungarian immigrant, and Bertha Rigby, an English corsetiere. The company counts the queen of England as one of its loyal customers, not to mention celebrity royalty including Lady Gaga and Scarlett Johansson, all of whom are fans of their bespoke lingerie. Priding itself on lingerie styling, Rigby & Peller caters to the unique form and tastes of every woman it serves meaning that you are guaranteed something beautifully made, perfectly fitted and exceptionally comfortable.

  • Shop 310, 3/F, The Landmark, 15 Queen’s Road Central, Central, Hong Kong. Tel: 2877 5655


Pearl Lingerie

Pearl Lingerie

If you are looking for something sophisticated and classic, then you need look no further than Pearl Lingerie. This intimate boutique carries the popular French brands Aubade and Lise Charmel, offering you a beautiful and elegant selection of underwear to choose from. The collection ranges from simple and demure to something a bit more seductive and because everything has been imported from Europe, they offer western-woman friendly sizes as well as catering to local ladies.

  • Shop A2, Wilson House, 19-27 Wyndham Street, Central, Hong Kong. Tel: 2502 0321


Hailey & Sasha

Hailey & Sasha

Hailey & Sasha was founded by Stephanie Poon, who is responsible for all the designs on offer from the lingeie and swimwear brand. Poon is inspired by architecture, art and fashion and aims to combine the latest trends with exquisite tailoring and high quality fabrics to deliver beautifully constructed pieces that are comfortable all day long. Hailey & Sasha offers an extensive range of intimates, from functional sports bras to sexy, satin briefs, as well as swimwear, a bespoke lingerie service and bra fittings too.

  • Suite 902, 9/F, Union Comm’l Bldg, 12-16 Lyndhurst Terrace, Central, Hong Kong. Tel: 2815 0883


Stella McCartney Lingerie at Lane Crawford

Lane Crawford

Everyone’s favourite department store offers some of the best luxury lingerie around, all under one convenient roof. Always excellently curated, Lane Crawford is the place to go if you’re short on time but not on money. It’s here you can find the likes of Agent Provocateur, La Perla and Stella McCartney Lingerie, amongst many other high-end designers’ offerings. Whether you are after something elegant and simple or sensual and seductive, you can find it here

  • Lane Crawford, Podium 3, ifc mall, 8 Finance Street, Central, Hong Kong. Tel: 2118 3388




Showtime aims to offer you more than the average lingerie shop, indulging in deeper levels fantasy and theatre. The boutique itself is something to behold; its a riot of colour and texture, with an extensive range of underwear that will definitely sex things up a bit. If what’s missing from your underwear drawer is coy and demure, then we suggest you go elsewhere, but if you are looking to exercise your wilder, more seductive side then this is certainly the place for you. The staff are helpful and make you feel instantly at ease; they’ll even talk you through the toys, DVDs or anything else that they have on offer!

  • 2/F, Shama Place, 30 Hollywood Road, Central, Hong Kong. Tel: 2530 3309

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