A city of dazzling proportions, Tokyo never ceases to amaze, and for fashion-hungry travellers there is more than enough to satiate any shopping appetite. From hidden hipster treasures in Harajuku to vast vintage supplies in Shinjuku and avant-garde multi-brand offerings in Shibuya, there is something for every style seeker; it is just a question of knowing where to look. Check out Quintessentially Lifestyle, whose team of experts have selected their favourite boutiques in Japan’s capital for your shopping pleasure.
Established in 1997 by designer Yasuko Furuta, TOGA’s flagship store is an industrial-chic extension of the brand’s overall aesthetic, complete with a little bit of Japanese whimsy thrown in. At once sophisticated and fun, TOGA presents feminine cuts that are infinitely wearable and has presented at Paris and London Fashion Weeks in the past. This store also stocks its diffusion lines, TOGA PULLA, TOGA PICTA and menswear branch, TOGA VIRILIS.
6-31-10 Jingumae, Shibuya-ku, Tokyo, Japan. http://www.toga.jp/
Bringing some old-world charm to Shibuya’s bright lights, Toro is one of Tokyo’s best vintage shops. Located on the third floor of a multi-tenant building, it crams a wide selection of excellent vintage and retro wares into its diminutive space, most of which is imported from Europe and the US. Dedicate some time to rifle through its racks and you will be rewarded.
6-19-17 Jingumae, Shibuya-ku, Tokyo, Japan. https://www.facebook.com/torovintage
Boutiques don’t come much more intrinsically Japanese than Spank! When you think of Harajuku’s candy-coated street style that infuses Lolita-esque innocence with a savvy dose of self-awareness, and add to that an element of 80s pop culture, you essentially have Spank! Founded in 2004 by one of the city’s most prominent fashion figures, SayuriTabuchi, Spank! is a must-visit for anyone with even a passing interest in Tokyo’s inherent style savoir-faire.
Shiraishi Building, 4-24-7-2F Kouenji-Minami, Suginami, Tokyo, Japan.http://spankworld.jp/index.html
The Contemporary Fix
In a fashion forward city such as Tokyo, The Contemporary Fix is one of the most progressive boutiques around, which really says something. Part restaurant and part multi-brand store, The Contemporary Fix is able to satisfy both hunger and retail cravings, the latter with its expertly curated selection of both local and international brands, and, if you’re lucky, vintage gems from European designers.
3-12-14 Kita Aoyama, Minato-ku, Tokyo, Japan. http://www.thecontemporaryfix.com/
As the name suggests, Macaronic is something of a mishmash, mixing extreme and high-end designers with more accessible, wearable pieces. Most pieces on offer are completely unique – one of a kind and unique – and many blur the lines between fashion and art. Even if the fashion on offer is a little too out there, this is well worth a browse for uncovering emerging Japanese brands.
Kunieda Building 2F, 6-8-6 Jingumae, Shibuya, Tokyo, Japan.http://www.macaronic.jp/
Exemplifying the city’s unisex, somewhat androgynous style, Midwest Tokyo is the place to go for the more sophisticated style seeker. It carries a considered curation of international and domestic brands that favour an understated approach, progressive cuts and shapes and a clean aesthetic – all of which work together to create an effortlessly chic look.
1 Chome-6-1 Jinnan, Shibuya, Tokyo, Japan.http://fashioncore-midwest.com/
ADD is the boutique behind the brilliantly named Banal Chic Bizarre brand, designed by AyanoIchige and Shun Nakagawa. Minimalist interiors allow the clothes to do the talking – expect an elevated and edgy take on familiar items, interesting cuts and an innovative approach to streetwear that is never anything short of wearable.
201 3-20-1 Jingumae, Shibuya, Tokyo, Japan. http://www.banalchicbizarre.com/index.html
Other multi-brand stores could learn a thing or two from Addition Adelaide. Established in 2002 as the younger, hipper sibling to Aoyama sister store, Adelaide, it has made its mark as one of Tokyo’s best boutiques. Ignoring trends, designers are selected purely on the merit of their collections and range from fashion heavyweights such as Tom Ford and Raf Simons to ones to watch, including Finders Keepers and Shaun Samson.
Arrows Plaza Harajuku 1F, 4-19-8, Jingumae, Shibuya-ku, Tokyo, Japan.https://adelaide-addition.com/shop
Although admittedly not a boutique, no shopping guide to Tokyo would be complete without a visit to what is, arguably, the country’s best department store. Leading the way where others follow, Isetan Shinjuku’s fashion and food floors can make or break trends and are an amazing way to spend an afternoon or two.
3-14-1 Shinjuku, Shinjuku-ku, Tokyo, Japan. http://isetan.mistore.jp/store/shinjuku/translation/english.html
Dover Street Market Ginza
Adding a touch of avant-garde to Ginza’s upmarket shopping scene, Dover Street Market Ginza presents six storeys of some of the most exciting and progressive high fashion brands available, including the entire collection from COMME des GARÇONS, Ann Demeulemeester J.W. Anderson and Simone Rocha.
6-9-5 Ginza, Ginza Komatsu West, Tokyo, Japan. http://ginza.doverstreetmarket.com/index.html
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