Top 10 Online Fashion Shopping Site for Designer Brands

10 Online Fashion Shopping Site_Butterboom
By Butterboom Writers  /  March 24, 2017

With Hong Kong’s busy working schedule, it can be hard to find the time to shop. Of course, most of us would rather not spend the weekends walking around the crowded Hong Kong malls, so why not online shop? With more and more e-retailers shipping to Hong Kong, it’s hard not to fall in love online shopping. So sit back, relax as you browse our list of the top 10 best online boutiques for shopping designer fashion. Happy Shopping!

Avenue 32

British e-commerce site Avenue 32 is your luxury shopping site with a difference. The team behind Avenue 32 have scoured the globe to bring a mix of lesser known contemporary designers like Ace & Jig, Rachel Jackson and established brands like Temperley London and Calvin Klein. Unlike most e-retailers, each brand curates their individual space by supplying customised content including images and videos so designers shape how their label is presented on the site. 


Far Fetch_Butterboom

Founded by former shop designer Jose Neves, London-based Farfetch brings the best of independent boutiques to sell hard to find clothes like shirt dresses from Erika Cavallini blouses from Georgia Alice and gowns from Isabel Sanchis. Prices start from HKD$1,500 for accessories but be warned, prices goes upto eye-popping prices like $77,000 for an evening dress. Not just limited to womenswear and with children’s Children’s fashion on the rise, Farfetch stocks a range of extensive kidswear like MGM Kids, Moschino Kids and No Added Sugar.

Lane Crawford

Lane Crawford_Butterboom

Hong Kong’s homegrown retailer Lane Crawford is one of the very few sites to have cracked the mainstream online luxury market in Asia. With it’s strong global connections across the globe, the Lane Crawford team have an amazing eye for talent where they have selected the best of designers; whether it’s a young talent or established designer. Stocking rising talent is definitely Lane Crawford’s forte, like Needle & Thread, Perfect Moment and Gray Matter.

Matches Fashion

Matches Fashion_Butterboom

Matches is another good one to look at for emerging contemporary labels from Europe (as well as all the big names). If you’re in need for some inspiration to dress well, then browse onto MyStylist where you’ll receive personal advice from their house of in-house stylists. The Style Report, a fashion column features insider columns and trend reports to keep you ahead of the fashion game.

Moda Operandi

Moda Operandi_Butterboom

Skip the waiting list for the latest runway piece at Moda Operandi, an online luxury fashion that allows women to preorder the latest look directly from designers after their runway show. Instead of waiting to see which pieces a retailer would select for the upcoming season, customers shop on an online trunkshow to secure runway items months in advance by placing a 50% deposit at the time of purchase with the remaining balance charged upon shipping. 


My Theresa_Butterboom

For seasonal exclusives from New York, London, Paris and Milan, head to Mythersa. Get the best of runway highlights straight off the catwalk as the online is known for stocking over the best of fashion week after a week. The site boasts a comprehensive range of items ranging exclusive to Mytheresa like the Balenciaga Ceinture leather cut-out boots and Prozena Schouler PS1 Medium tote in suede.


Net A Porter_Butterboom

One click wonder Net-A-Porter launched over a decade ago and has fast become the go to shopping site for luxury labels. Due to its strong global fashion connections, they are able to bring the latest picks from the hottest items from catwalks and fashion week. You’ll be able to find all the big names like Miu Miu, Victoria Beckham and Acne Studios and rising talents like Common Projects and Monse who are new to Hong Kong. If you’re looking for some fashion inspiration for your other half, check out its brother site Mr Porter.


Style Bop_Butterboom

Munich-based online retailer Stylebop aims to bring the best of independent designers and big names from across Europe and the States to a much wider audience. The German site has grown since it’s launch in May 2014 and some of the newer brands they represent are selected based on the style and strong aesthetic. With over 15,000 items stocked on the website with over 250 brands, some of our favorites include Dhela, Galvan and William Fan.

The Outnet

The Outnet_Butterboom 

Sale season is over which means trolling the internet in search of discounted designer goods and that’s where Net-A-Porter’s sister site, The Outnet comes in. You’ll find deals on some of our favourite designers like Alexander Wang, Fendi, Isabel Marant and other brilliant edits. The website is well-designed and easy to navigate and we found a pair of Karen Walker sunglasses for HK$850 and Opening Ceremony boots for HK$1500.



Yoox is a one-shop destination e-store for fashion, design, clothing and home goods for women, men and kids. We could spend the whole day browsing through their catalogue with exclusive vintage finds, art books, eco-fashion, and a comprehensive selection of homeware and collectable art pieces. Thanks to its strong connection with international designers, manufacturers and official retailers, you can expect to find the most expertly curated selection of goods. You’re bound to discover amazing new talent you’ve never even heard of.


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