Butterboom Guide to Shopping at PMQ

By Roxanne  /  June 13, 2014

PMQ is the word on everyones lips in Hong Kong at the moment.  This creative hub has fast become the hippest place to be and be seen.  Previous to its revitalisation, PMQ was built in 1951 as the Police Married Quarters.  In November 2010, the HKSAR Government announced the plan to preserve the site for creative industries uses, awarding the operating right to non-profit social enterprise, PMQ Management.  Since then the space has been transformed into a bright, spacious and inspiring  arena.  At the heart of PMQ lies the desire to champion Enterprising Creativity and nurture local creative entrepreneurs and designers.  Moreover, they promote appreciation of creativity within the community.  Taking a walk around the space, it is clear that this has been achieved due to the eclectic and varied selection of Hong Kong’s finest design and creative talents.  From clothing to confectionary, PMQ has it all.  We took some time out and selected the hippest places to shop and eat next time you’re there.  We recommend attending one of the night markets that happen every weekend for fabulous fashion, food, and people watching.

Aly & Rochelle


Featured on Butterboom before, Aly & Rochelle offer classic and chic womenswear that can be worn to the office as well as any social occasion.  The label is designed around those customers who look for distinctive yet elegant designs with a strong focus on quality and detail that defines the modern and professional woman.  Creative Director, Christine L has a wealth of experience in producing high quality timeless designs, having studied fashion at Central Saint Martins, she went on to work for brands such as Agent Provocateur, Alexander McQueen and Moshino Koshino.  This knowledge has led to a brand that puts emphasis on quality rather than quantity.


  • Staunton Building, 4F, Studio 411. Tel: 9665 6065

BlkSheep Empire


Australian born, Hong Kong based footwear designer Jen Webb and partner Jay C. launched BlkSheep Empire in April 2013.  This independent footwear label focuses on sourcing unique leathers, materials and prints to create contemporary footwear for women who seek something ultimately unique and different.  Expect bright colours and graphic pattern in loafer and brogue style’s, with a few heels and ankle boots to choose from.  This hip brand is not for the meek.


  • Staunton Building, 2F, Shop S209. Tel: 6117 7653

Shop online at www.blksheepempire.com

Ro Bags


Founded in New York City in 1999 by architect Gene Miao, Ro Bags is inspired by the unique energy and the distinctive character of the East Village in the lower east side of Manhattan.  Designing classic and hip leather accessories for men and woman, the brand is well known internationally as a benchmark of style.  The light and airy space has a distinct masculine energy that showcases the expert craftsmanship of each product.  Butterboom is loving their Pima Duffle bag – a classic and relaxed style for summer.


  • Hollywood Building, 2F, Shop H210. Tel: 2751 5200

The Refinery


The Refinery is a  fashion destination in Hong Kong that celebrates design and creativity.  Curated by London fashion designer Elizabeth Lau (whose range of funky day-wear can be found in-store), the brand stocks a multitude of unique and trendy brands from around the globe. Brands including Alex Monroe jewellery from London, Marios womenswear from Italy, and Welcome Companies, a leather goods brand from Los Angeles.  Curated for individuals, The Refinery is the place to find stand out pieces, and with a varied price range (we saw pieces ranging from HK$50- HK$5,500!) theres something for every budget.


  • Staunton building, 4F, Unit S410. Tel: 9545 9393



If you love all things to do with coffee, then artisan coffee house %Arabica is right up your alley. Founder Kenneth Shoji owns a coffee farm in Hawaii and produces sustainable and fairtrade coffee beans that are roasted on site. They also stock a variety of boutique coffee product brands such as Chemex and Kalita. With a bakery and coffee workshops planned for the near future, %Arabica really is your one stop caffeine destination.


  • Staunton Building, 1F, Unit S106.

More information at: info@arabica.hk

Showcase by bread n butter


Any Hong Kong fashionista knows local brand, Bread n Butter as they are an institution in the city, having dressed stylish women in their signature feminine designs for over 10 years.  However, they have now evolved into a lifestyle fashion brand and opened the first-ever concept store “Showcase by bread n butter” in PMQ.  Apart from the 3 apparel collections, City Purple, Lounge Pink and Party Red, the brand has also introduced a modern café which offers indoor and outdoor tables, lifestyle and home décor sections as well as a florist.  Workshops will be held on regular basis for art and fashion lovers.  We recommend the Danesi roasted coffee.


  • Hollywood Building, GF, HG01-HG05. Tel: 2156 0900

Coney & Co.


Coney & Co. is a designer brand founded by former fashion designer Coney Ko in Hong Kong.  Specialised in handmade semiprecious jewellery, the style blends vintage elegance and modern chic. Lines include the Pearl Collection for freshwater pearl jewellery, Blanche Collection for vintage style bridal jewellery, the Petite Collection for delicate and tiny cut gemstone jewellery, and the signature art deco inspired Peacock Collection.  The design combines a variety of gemstones with a unique brass structure.  The vibrant colour and material combo creates a unique vintage appearance.


  • Hollywood Building,  2F, unit H203. Tel: 2338 1776

Smith & Norbu

smith and norbu_butterboom

Smith & Norbu designs and manufactures unique buffalo and yak horn sunglasses, eyewear and accessories for customers who are looking for comfort, the most exclusive materials, and those who value beauty over name brands.  The brand has won numerous design awards, including the “Model 34, Eyewear of the Year (Japan) Award in the Luxury and High Class category -2011”.  The use of high quality natural raw materials and the fusion of tradition and innovation to create stylish re-interpretation of classic icons that meet the needs of modern lifestyles are at the heart of the brand’s philosophy; style, quality craftsmanship and commitment to sustainability.  They also make a small selection of handbags, belts and small leather goods.  Expect to pay around HK$10,000 for a pair of the unique frames.


  • Staunton Building, 4F, Unit S404. Tel: 2541 8118


PMQ has an ongoing and upcoming list of exhibitions and workshops held by select designers.  They range from dress making to brand strategy workshops. For an updated list head to:

Website: www.pmq.org.hk, or PMQ, 35 Aberdeen Street, Central, Tel: 2811-9098


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