TW Steel Celebrates ‘Big Time’ Hong Kong Launch

By Butterboom Writers  /  December 17, 2012

A star-studded party to welcome their first standalone store in Hong Kong.

Anthony Sandstrom, Jocelyn L, DJ Mitchell Niemeyer, Kelly Rowland and Jordy Cobelens

Dutch luxury watchmakers TW Steel celebrated the opening of their first standalone store in Hong Kong last week. It was a glitzy affair that saw a whole host of local and international stars as guests. CEO and co-founder Jordy Cobelens flew in specially for the occasion, as did global superstar and brand ambassador Kelly Rowland.

TW Steel’s Harbour City store features bold, contemporary design, mirroring the qualities of the brand’s oversized watches and showcases a wide range of their iconic timepieces, including two special edition watches co-designed by Kelly Rowland.

The statement watches bear the signature oversized watch face, but are given a more feminine touch through Rowland’s influence. Also newly available for Christmas are two versions of the Canteen Automatic, which boast clean, masculine lines with rich, camel coloured leather straps.


  • TW Steel, Shop 2207, Level 2 Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong. Tel: 3628 3548



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