TAG Heuer Opens New Store at IFC

By Butterboom Writers  /  February 27, 2012

Tag Heuer opens their 4th stand-alone store in Hong Kong.

Swiss luxury watchmaker TAG Heuer  opened their 2nd stand-alone boutique in Central last week. To mark the opening of their IFC boutique, TAG Heuer invited celebrity model Lynn Hung and Chang Chen.

The 400-square-foot space on Podium 2 will connect the brands identity with the concept “Time never stops”. Curved walls for window displays aim to figuratively mimic the form of time. The interior of the store with it’s spotlights and warm vibe reflect the brand’s signature precision – something we’d expect from a brand with over 150 years of heritage.


  • Shop 2027, Podium 2, IFC Mall, Hong Kong. Tel: 2295 0200

By Natasha Lai


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