Swatch, the cult plastic watch company has opened their first stand-alone flagship store in the hub of Central. Known for their playful and stylish designs, the store is designed based on the concept of a fashion runway – where watches and jewelry take centre stage against a stark white walls. The store is outfitted with blown up large-scale campaign images and hip circular lighting.
Swatch is displaying the Swatch Special Edition Helmut Newton watch which sold in 2003 for a whopping HK$156,250. For the snap-happy crowd, Swatch is also holding a competition where by all you need to do is take a picture of your favorite New Gent Lacquered collection poster outside Exit D of Central MTR, and you will have a chance to participate in their iPad game in store, with a chance to win a watch. Get snapping, first 200 participants only!
- Shop 2A, G/F., LHT Tower, 31 Queen’s Road Central, Hong Kong. Tel: 2510 5242
By Natasha Lai