Superga’s First Flagship Store to Open at Harbour City

By Butterboom Writers  /  April 10, 2013

The Italian “people’s shoe” makes its Hong Kong debut.


Italian footwear brand Superga have been producing their signature rubber and vulcanized-soled shoes for over 100 years now. Recent collaborations with style icons Alexa Chung and Rita Ora have seen their comfortable, simple and stylish sneakers become favourites among Europe’s fash-pack, so we are very pleased to welcome them to Hong Kong.


Opening their doors on 30 March, Superga’s flagship store can be found in Harbour City. The 700 square-foot store will carry the brand’s entire collection for men, women and children, consisting of over 100 styles and colour combinations. To celebrate the launch, for a limited time only, Harbour City will also become home to the world’s largest shoe; an enormous replica of the 2750 Classic Superga featuring designs by the students of SCAD Hong Kong.


  • Shop 2607, Level 2, Gateway Arcade, Harbour City, Tsim Sha Tsui, Hong Kong. Tel: 2175 0228

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