REPLAY ONEOFF – A Retail Concept

By Butterboom Writers  /  January 17, 2012

Hong Kong has been experiencing an influx of too cool denim stores and last December we were hit with REPLAY ONEOFF – a tailored store located at Hysan Place. With an edit carefully curated against a unique interior design setting, the store stands to exhibit REPLAY’s creativity and love for nature.
The interior itself is quite the spectacle; featuring a main wall dressed in plants to create an airy ambience, recycled wood walls from America, and an assorted mix of vintage furniture – it’s obvious that sustainability is key here. Because Hong Kong breeds on exclusivity, REPLAY ONEOFF will feature two lines that are limited to Asia. WHITE SEAL by Replay for women is an extra premium denim collection with a touch of tailoring and reinvention. The items are presented in a way that suggests transformation: taken apart and sewn back together to create individual pieces. The second of the Asia-only lines is RED SEAL by Replay: premium denim targeted at men that really know their denim stuff – connoisseurs of Japanese denim and tailoring. Centred on modern indigo as a concept, the collection highlights the interesting effects created through washes, treatments and finishes on denim. With a culture that thrives on tailor made, we can bet REPLAY ONEOFF will please even the pickiest of shoppers. And why wouldn’t it? With an edit of limited products and must-have exclusives, this shop was made for Hong Kong. Where?

  • G/F, No.2-4 Hysan Avenue, Causeway Bay. Tel 2972 2780

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