Proenza Schouler Opens New Store at Elements

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By Butterboom Writers  /  October 27, 2014

Proenza Schouler opens its very first store in Hong Kong, located in Elements mall. The 1,230 square foot boutique designed in collaboration with Adjaye Associated and Uli Wagner – takes its inspiration from the brand’s flagship boutiques in New York and features the brand’s signature Proenza Schouler triangle monogram steel screen.

Proenza Schouler is the brainchild of designers Jack McCollough and Lazaro Hernandez, who founded the brand in 2002. The brand is all about contemporary art and youth culture fused with tailoring and the use of custom developed fabrics. The brand has also won five CFDA awards, including 2009 Accessory Designer of the Year and Womenswear Designer of the Year 2007, 2011 and 2013.

The new boutique carries ready-to-wear collections with a focus on bags, footwear and accessories. You can also get the iconic PS1 handbag, Proenza Schouler’s signature handbag as the store will carry 25 exclusive PS1 Tiny handbags created specially for the opening. The new limited-edition design is available in cobalt and black lux leather, embossed with the Proenza Schouler logo and a special edition number.

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  • Shop 1061, Elements, 1 Austin Road West, Tsim Sha Tsui, Kowloon. Tel: 2950 9928

Photo credits: Proenza Schouler


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