Max Mara Opens New Flagship Store in Central

By Butterboom Writers  /  June 11, 2012

Max Mara on a major expansion plan in Asia.

It seems like new stores are opening up left, right and center in Hong Kong, and what better place to set up shop than the city’s heart – Central, if you can get the space! On June 11, Italian luxury fashion brand Max Mara will open its doors to their new two-storey flagship store located in St. Georges Building.

Fusing elements of technology with the simplicity of nature, the 4,500 square foot space designed by Duccio Grassi Architects showcases Max Mara at it’s core – a commitment to aesthetics, creativity and craftsmanship. LED screens are meant to guide shoppers through a natural flow, while an ivory and pale-rose interior color scheme creates a backdrop for an intricate display of ready-to-wear, leather goods, footwear and accessories.


St. Georges Building, 2 Ice House Street, Central, Hong Kong


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