Fiorucci Opens Flagship Store in Hong Kong

By Butterboom Writers  /  October 12, 2010

Italian fashion brand opens flagship store in Central.

Fiorruci‘s new flagship store opened in mid September and stocks Milan’s rebellious and youthful clothes. The label started in the 1970s and was influenced by the youth movement of the time in the days of Andy Warhol, so much so that their New York store was called the “daytime Studio 54” and attracted celebrities like Andy Warhol, Marc Jacobs and Madonna.

Fiorucci Hong Kong CEO Guy Paillard says of the brand; “This reputation extends to the modern Fiorucci woman who is a bit daring, doesn’t just stay in the background and loves to have fun in luxury and comfort while expressing her style and personality.”
With their Hong Kong store located conveniently next to party hot spot Lang Kwai Fong, we think its a very appropriate location.


60 Wellington Street, Central, Hong Kong (next to Lang Kwai Fong)


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