Descente Opens New Store in Miramar Shopping Centre

Popular Japanese sporting goods brand Descente  opened their first store in Hong Kong at the Miramar Shopping Centre. The store features over 100 pairs of sneakers and Descente’s popular ski-wear and other performance apparel.

Founded in 1935, Descente is a global brand for performance -based athletic apparel with headquarters in Osaka, Japan and their Ski Division in Utah, USA. The brand is especially known known for their sneakers and ski apparel. Descente’s rise to fame can be attributed to their  quality, lightweight technical clothes that  are ultra-comfortable that are on trend. They have been in the business a long time and have been dressing top athletes and team with professional uniform and gear for some time. 

For all the Korean drama fans out there, if you want to shop the look of your favourite Korean stars, Descente has launched seven limited-edition lines of sporty outfits worn by popular Korean drama series starts like Cha Yu-Ram in Our Community’s Arts and Sports Ability (the Neo Ski Down Jacket) and Kim So-eun in We Got Married.