COS Opening Soon in Hong Kong

By Butterboom Writers  /  June 7, 2012

Another once-hard-to-reach brand makes its way to Hong Kong.

Thanks to globalization and worldwide expansion, foreign brands are beginning to make their way to the shores of Hong Kong’s open heart. COS (a brand under the H&M Group) is one of the latest and most exciting additions to our shopping crazed city.

To celebrate its imminent arrival a party was held on May 31st, attended by notable fashion peeps. In addition to a sneak peak of the upcoming fall winter collection, several art installations were on display featuring work by  Anthony Wong, Gaybird Leung, Arne Eggers, Gary Kwok, Marielle Byworth and Winifred Lai.

COS is short for – Collection of Style – is a unisex brand with a design aesthetic that is practical, modern, clean and above all timeless. With a belief heavily centered on favoring style over fashion, COS presents collections that live beyond seasons only to remain as classics.

Opening this summer at 74 Queen’s Road Central.

By Natasha Lai


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