APM Monaco Opens New Central Flagship Store

New store on Queen's Road Central
By   /  October 8, 2014

Jewellery brand APM Monaco has just launched a new flagship store in Central. For those who do not know much about the brand – APM Monaco is a jewellery company that was founded in 1982 in Monaco with a vision to bring fast fashion to affordable well made jewellery in low carat gold. Now in over 46 countries, the brand is about translating the glamour and tradition of the South of France lifestyle into jewellery.  

Creative Director,  Kika Prette, who was at the opening, is born and bred in Monaco and promises to bring the je ne sais quoi of the South of France style to the brand and meet fast paced evolving fashion cycles by introducing new pieces on a monthly basis.

The new Central store is located on 9 Queen’s Road Central making it easy for the Central workforce to  pop in and browse during lunch breaks.  The brand has a star studded following of Hong Kong celebrities like Ella Koon, Fan Bing Bing and Sammi Cheng, who are all also APM Monaco’s Asian Brand Ambassadors.

Check out their September collection, themed “Edgy Glamour” that features goth inspired touches (think safety pins and spikes). Prices can range between HKD$600 – HKD$2,430 for earrings and rings,  HKD$1,000 – HKD$2,500 for bracelets and more intricate designed necklaces from HK$ 3000+.

Butterboom Picks

APM Monaco FW14

We  love the handcuffs that have been pictured recently on stars such as Sammi Cheng (Kika Prette is sporting some in the above picture).  The super slim fit makes it elegant and easy to wear but adds a little bit of edge to any outfit.  Also loving the safety pin earrings, ring and bracelet set as well as the spike hoop earrings.

Where to Buy:

APM Monaco Flagship store

  • G/F, 9 Queen’s Road Central, Hong Kong. Tel: 2621 3008
  • Opening Hours: 10:30 – 20:00


Jackaline Tang

Photo credits: APM Monaco


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