5 Minutes with Coach CEO & President: Andre Cohen

By Butterboom Writers  /  October 8, 2009

Shopping tips with the Coach CEO and photos of their new Sogo boutique.


We caught up with one of the most important men in the New York fashion business, Mr.Andre Cohen, President and CEO of Coach, China. He was in town to officiate the opening of Coach‘s brand new re-located boutique in the ever popular Sogo Department store in Causeway Bay. Coach was previously located on the 3rd floor of Sogo.  And, as everyone in the business knows, any big designer brand worth their salt has a presence in this, the most densely populated piece of retail real estate in Hong Kong. Located on the ground floor, next to Burberry, Coach’s new boutique is sure to continue its tradition of carving out a loyal following of the American fashion and accessories brand, especially for their bags which merge both fashion and functionality.


What more could a girl ask for?! We were lucky enough to to catch up with the man himself, Andre Cohen, to ask him a few questions about Coach and to give you the insider scoop on his essential shopping tips:

How many bags does Coach release each season?

Actually, Coach releases about 60-70 bags a month. Each month, about 30% of our stock is new. We do this to cater to our loyal customers who frequent the stores a few times a month. It is important that we give them a sense of newness in terms of new products and new design.

How many bags should a woman own?

As many as she wants! A woman should have bags for different occasions, so a bag for every occasion. For example, she will need a big tote bag for work, a more casual bag for the weekends and one for a dinner party. My wife changes bag two to three times a day.

How many bags does your wife own?

Around 40. She gets a new bag every month.

What is the one must-buy Coach bag this month?

I would have to say, for work, the Claire bag from the Madison collection which is a functional bag with a zipper so it’s big enough to carry your work documents in, and Hailey which is a hobo-style bag with adjustable straps that you can sling across your body or carry as a shoulder bag. It’s a great casual and elegant bag in Camel patent leather.


G/F, Sogo Department Store, 555 Hennessy Road, Causeway Bay. Tel: 2831 8494


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