Erbert Chong Makes His Mark with Debut Collection in Hong Kong

Erbert Chong - Leather bustier + Chinese pencil skirt - butterboom
By Butterboom Writers  /  October 11, 2013

For his debut collection Safari54, up-and-coming Hong Kong designer Erbert Chong turned to Studio54 in 70s New York for inspiration and combined the fun disco element with understated beiges and blacks for a safari fashion adventure in an urban setting. Using feminine forms and powerful lines, Chong’s design incorporated the use of Parisian fabrics and traditional Chinese textures to accentuate the female form.

Safari54 is a tribute to Chong’s design philosophy, where according to the designer, “Asian women need to love their bodies.” Says Chong who trained at Parsons, Fashion Institute of Technology and the world’s oldest fashion school ESMOD, “I often see women in Hong Kong either wearing clothes that hide their femininity as if it’s something to be ashamed of, or clothes that are just plain short and tight. So when I’m designing, I think of ways to enhance the figure while exuding grace.”

The debut collection features wide-legged pants, structured forms in dresses, handcrafted bags, and his piece de resistance the Empire Gown, a sheer, floor-length jersey cotton gown with a detachable shoulder cape that brings to mind of the classic Hollywood bombshell.

Safari54 by Erbert Chong - Empire Gown - butterboomEmpire gown, HK$7,900

Safari54 by Erbert Chong - Blouse with printed silk + A line pleather skirt - butterboomBlouse with printed silk, HK$4,500 and A line pleather skirt, HK$2,300

Erbert Chong - Neoprene Jacket - Butterboom

Neoprene jacket, HK$7,200; leather bustier, HK$3,400; and Chinese pencil skirt, HK$2,400

Erbert Chong - Jersey dress - Butterboom

Jersey dress, HK$3,800

Erbert Chong - Leather cutout jacket + jumpsuit - Butterboom

Leather cut out jacket, HK$7,800, and jumpsuit, HK$3,200

Erbert Chong - Silk Leather vest + wide legged pants - butterboom

Silk leather vest, HK$6,500, and pants, HK$2,800

Safari54 by Erbert Chong - Beige Top Handle - butterboomBeige top handle, HK$9,500

How much?

Prices for ready to wear start from HK$2,300 while prices for the leather bags start from HK$3,800.

Where to buy?

Erbert Chong’s Safari54 collection will be available online at by the end of the year.

Photo credit: Erbert Chong



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