TSE, (pronounced ‘say’) is an American luxury cashmere label founded by Augustine Tse and is are known for their modern approach to cashmere.
The story of TSE began in 1989, when founder Tse wanted to make cashmere accessible for everyone by using cashmere in everyday clothes including workwear. Tse uses the finest cashmeres, sourcing the fabric from northwest China. Since their founding, the company has a history of collaborating with amazing talents to create capsule collections including designers Hussein Chalayan, Narciso Rodriguez and Jason Wu. Today it is headed up by Tina Lutz who is best known for her modern approach to cashmere, creating clothes from cashmere that can be intermixed into our current wardrobes easily.