American athletic footwear brand, New Balance is popular for creating high quality running shoes with a focus on design, technology and innovation.
Founded by an William J. Riley in Boston, U.S.A, New Balance began making arch support to relieve people with foot pain in the early 1900s. With their knowledge in making arch support, it made sense to develop running shoes with arch support and soon developed New Balance was launch in the 1970s. Their specialised running shoes were worn by college students who ran for their school’s running teams in Boston. As Boston became an area known for producing some of the fastest runners in the States, New Balance shoes become popular and spread through word of mouth allowing the brand to grow rapidly.
Their most popular models are the New Balance 996 and 574 collection, both lines are inspired by retro designs of their early startup years and are now spotted on celebrities like style icon Alexa Chung and the Olsen twins; Mary-Kate and Ashley.
Today they are no longer a cult brand but is very popular footwear and activewear apparel brand for men and women.