Cult beauty brand M.A.C (Makeup Artist’s Cosmetics) is loved by the nation for their big range of make up, especially their colourful range of eye shadows and lipstick.
M.A.C. began in Canada in 1985 when hairdresser Frank Angelo and make up artist Frank Toskan who were both frustrated by the lack of colours options with make up at that time decided to make their own. Initially, they sold their makeup to only to performers who had to endure the harsh lights on film and stage work but word of mouth soon spread and M.A.C become popular with the public for their wide range of colours. The company has taken the cosmetic world by storm and is one of the first cosmetic brands to invest time and money to train staff as make up artists.
Today, M.A.C pioneers the marketing of beauty with their advertising campaigns that features a diverse group of people, from drag queens to sun buffed naturalists. Their designer collaborations over the years are hugely successful. They’ve launched collections with most celebrities from fashion designers and artists alike; including Lady Gaga, Daphne Guiness and Rhianna.