Joyce, is a multi-label fashion retailer in Asia. Founder Joyce Ma is is known as a pioneer in discovering and bringing established and emerging designer brands like Alexander McQueen, Balmain, Haider, Proenza Schouler, Haider Ackermann,and Rick Owens to Hong Kong.
Founded in 1970, Joyce began as a boutique at the Mandarin Oriental Hotel selling fashion brands like Giorgio Armani and Prada during a time when high-end Western fashion has little exposure in Hong Kong. Overtime, the started to introduced more avant-garde labels like John Galliano to Yohji Yamamoto as Hong Kong’s fashionistas started to appreciate fashion and became more willing to accept what new designers had to offer.
Today, Joyce Boutique is a public listed company with 3 Joyce multi-label stores in Hong Kong with buying offices in Milan and Paris. They merged with Lane Crawford in 2003 and is now part of the Lane Crawford Joyce Group which operates 50 stores in China.
Currently, Joyce offers womenswear, menswear, accessories, bags, cosmetics and shoes.