Initial is a Hong Kong contemporary fashion store founded in 2000 and have since become known for their trendy designs thanks to their fashion-forward design team bringing cutting-edge designs and edgy clothes to the local fashion scene. Their colour palette is usually themed around neutral tones- think black creams and greys and their designs merge fine details of classic menswear whilst highlighting the charm of women’s elegance. Shoppers can find a range of fashionable office wear to chic casual wear with a play on silhouettes that is highly sought after by local fashionistas and vintage lovers alike.
Since the launch in 2000, they offer womenswear, menswear, accessories and recently launched a cafe in Tsim Sha Tsui and a lifestyle concept store in 2011 in Central selling unique home decorations like tableware and art pieces from Europe.
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