Anya Hindmarch is an English designer who is famous for her quirky bag designs and creating the iconic ‘I’m Not a Plastic Bag’ tote.
Hindmarch career in the fashion industry began at the young age of 19. Unlike her friends who went to Univerisity, Hindmarch went to Florence to learn Italian and stumbled across a drawstring bag that she thought would sell in England. As a teenager, she persuaded Harper’s Bazaar to feature the bag as a gift to readers and sold 500 bags. From there, she went to design more bags and established her company in 1987 in London. Her beautifully crafted bags with elements of British quirkiness was an overnight sensation and attracted celebrities including model Cara Delevingne, style icon Alexa Chung and royalties like Princess Diana.
Today, Hindmarch has over 58 stores worldwide including flagship stores in London, New York and Tokyo. She has 2 stores in Hong Kong and offers accessories and leather goods for women.