Stockholm-based fashion house Acne Studios started out as a creative consultancy in 1996. After years working with creative clients, Acne Studios evolved into a fashion company when cofounder Jonny Johansson who headed up the design team released their first collection of 100 pair of jeans. Their jeans became a hit with the creative crowd in Stockholm. When Vogue Paris’s covered them, Acne Studio gain popularity with the fashion crowd and caused Acne Studios to become a fashion brand.
They soon expanded into a clothing line and is known for their laid-back aesthetics. With a focus on minimalism and clean colour, the brands add a touch of coolness to street fashion. Their wearable signature pieces; oversized chunky jumpers, leather jackets and clean cut statement jackets have won over many fans amongst them musician Rhianna to style icon Alexa Chung.
Acne Studios have retail stores worldwide in all major fashion capitals of the world; Paris, London and New York. Currently, they offer menswear, women’s clothes, shoes, accessories in addition to their popular denim line.