Make a Splash in Swimwear’s Hottest Trends

By Butterboom Writers  /  May 23, 2013

Dive in at the deep end with our picks of Spring/Summer’s best swimwear.

swimwear_ss13_chanel_butterboomChanel HK$TBC

It looks like summer is finally here, so it’s time to prepare for the beach, junk trips and summer holidays. This calls for a wardrobe update! We love what’s in stores right now for swimwear, there’s lots to choose from fast fashion stores, swimwear shops, surf shops, online stores, designers and department stores.

The right swimsuit or bikini will make you look and feel fabulous. Here’s Butterboom’s pick of the best one and two-pieces around to help you embrace the beach babe within.

Make a serious statement with Chanel‘s stretch jersey one-piece (above). This swimsuit has everything, cut out detailing, sheer insets and a tromp l’oeil effect, all while screaming Chanel at the top of its voice. Not for the fainthearted (or short of money), this will guarantee that you catch people’s eye when sipping cocktails from your sun lounger.

– G/F & M/F, Prince’s Building, Chater Road, Central, Hong Kong. Tel: 2810 0978

swimwear_ss13_leonard_butterboomLeonard HK$22,500

Leonard‘s bright fuchsia one-shoulder swimsuit is a bold colour choice but a flattering cut. The 50s inspired silhouette will be big on beaches this summer and the print on this one-piece is cleverly positioned to enhance your figure, a winner all round.
 – Shop 137-138, Prince’s Building, Central, Hong Kong. Tel: 2521 7733

 Swimwear_SS13_red_carter_butterboomRed Carter HK$1,572.41 (based on a conversion fromUS$195.00)

Geometric prints are another great way to show off your figure without getting too much of it out, and this one from Red Carter is the prefect example. Sleek and on-trend black and white stripes and panels create form at the front, while from behind it’s styled like a bikini. Simple and sexy has never been easier.


DVF_Roxy_swimwear_2013_butterboomDVF x Roxy Collection HK$200 – HK$600

Roxy from Quiksilver are the ultimate beach babe brand and this collaboration with DVF sees another awesome bikini offering from them. The 90s inspired geometric prints in candy coloured pastels are right on trend while the pick n’ mix separates mean that it’s easy to find something to suit your body shape. For the maximum Roxy effect, add a surfboard and tousled locks.
Shop 104-106 & 109, Causeway Bay Plaza, 13-19 Leighton Road, Causeway Bay, Hong Kong. Tel: 2895 5948

H&M_Beyonce_swimwear_2013_butterboomH&M bottoms HK$49.90, top HK$49.90

H&M‘s latest collaboration with the gorgeous, glamorous Beyonce has produced some pretty show-stopping bikinis, the best of which has to be the fringed bikini. Classic side tie bottoms and a triangle top in black are given the wow-factor with some fun fringing. Of course Beyonce looks killer in it, but we think we all could too.
 – H&M, 68-70 Queen’s Road Central, Central, Hong Kong. Tel: 2110 9546

Itsie_Bitsie_swimwear_2013_butterboomItsie Bitsie HK$400

This frilly number from Hong Kong based brand Itsie Bitsie is girlie, playful and oozes retro glamour. Work another of the season’s trends with the ruffle, which also helps to add drama to a smaller bust and balance out curvy thighs for a sexy, Marilyn Monroe finish.
Itsie Bitsie, Shop G117, The Repulse Bay, 109 Repulse Bay Road, Hong Kong.

Melissa_Odabash_swimwear_2013_butterboomMelissa Odabash HK$2,100

If you want to get noticed, then there is only one way to go – neon. It’s big and bold and looks great against a tan. Keep the detailing minimal when the colour is this bright so try Melissa Odabash‘s simple triangle bikini in zesty green and team it with some oversized shades and a floppy sun hat for a sun-kissed, St Tropez look.

Victorias_Secret_swimwear_2013_butterboomVictoria’s Secret HK$TBC

White is one of the key colours for summer, so why not extend it to your swimwear while at the same time making the most of Hong Kong’s new Victoria’s Secret store? This twist bandeau top adds Grecian glamour to any beach setting and you can mix and match with whatever bottoms you want to create your perfect bikini.
 – Victoria’s Secret, Shop 1037, Podium Level One, IFC Mall, 8 Finance Street, Central, Hong Kong. Tel: 2866 7999

Forever_21_swimwear_2013_butterboomForever 21 HK$200

Bring the beach to you with this sunset print monokini from Forever 21. From the front its a bandeau one-piece but turn around and it gives the illusion of a bikini. The print is great whichever way you look at it though and it means you’ll be California dreaming whether you are beachside or poolside.
 – Forever 21, Capitol Centre, 5-19 Jardine’s Bazaar, Causeway Bay, Hong Kong. Tel: 2890 4791


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