Top 10 Asian Designers To Watch Exhibition at PMQ, 27 November – 4 December

10 Asian Designers_Butterboom_main01
By Butterboom Writers  /  November 28, 2016

By Hong Kong Design Centre (HKDC) and part of the annual Business of Design Week 2016 (BODW) comes this unique curated exhibition that brings the fashion industry’s greatest minds to Hong Kong. The “10 Asian Designers To Watch” exhibition will showcase 10 most outstanding fashion designers in Asia as selected by a panel of high-profile industry leaders. The exhibition will take place from 27 November to 4 December at PMQ.

The 10 designers who will be on showcase are:

Anais Mak_Butterboom

Anais Mak
Anais, the designer behind Jourden, is known for blending modern artisanal fabrics with traditional techniques. Her womenswear collection is retailed at some of the most premium retailers in the world including Colette, Barneys New York, Le Bon Marche, Isetan and Lane Crawford. Her accolades include a semi-finalist place in the LVMH Prize and winner of Vogue Italia’s Who is on Next? Contest in 2015.

Eri Chu and Philip Chu_Butterboom

Eri Chu and Philip Chu
Brothers Eri and Philip are the founders behind the contemporary brand Ground Zero. Eri worked as an assistant in a tailor shop and began applying his experience as a graphic designer into the brand while Philip, who studied fashion design in London, started experimenting with T-shirts. The result is the fashion-focused graphic brand Ground Zero.

Minki Cheng_Butterboom_01 

Minki Cheng
The designer behind minki, Minki is known for his edge style in using experimental fabrics and progressive designs. Designing for the bold contemporary woman, Minki believes in creating a dialogue with his audience through his clothes.


Byungmun Seo and Jina Um
The design duo from Seoul’s BMUET (TE) first met while working in designers in Seoul and later moved to London to further their studies. They launched the menswear label Byungmun Seo in 2012 and showed their collection in Milan, Paris and Seoul Fashion Week. In 2015, they debuted the womenswear range BMUET (TE).

Kathleen Kye_Butterboom

Kathleen Kye
The designer behind the fun and witty KYE street fashion products, Kathleen has successfully expanded her brand to major cities of the world. The brand infused bold patterns and colours with attention to details, delivering elements of fun and humour in fashionable offerings.

Edmund Ooi_Butterboom

Edmund Ooi
From Malaysia, Edmund has been awarded twice as Most Promising Designer and Best Avant-garde Designer during his studies in Kuala Lumpur. At 19, he moved to Antwerp to extend his studies at Royal Academy of Fine Arts. He started collaborating with Mugler in Paris and in 2014, he launched his namesake menswear collection. In 2015, he debuted at Milan Fashion Week, being the third menswear designer to benefit from the support of Giorgio Armani who hosted the show at his own venue, the Armani/Teatro.

Angel Chen_Butterboom

Angel Chen
Known for her Chinese punk style, Angel trained at Central Saint Martins in London and interned in fashion houses like Marchesa and Vera Wang. She was named one of the Top 5 Graduate Designers of the Year by i-D magazine. Currently based in Shanghai, Angel shows collections in London, Paris and across Asia. She was also included in Forbes 30 under 30 list in 2016.

Andrea Jiapei Li_Butterboom_01 

Andrea Jiapei Li
The founder and designer of New York-based womenswear brand Jiapei Li, Andrea has been featured in numerous publications and was also nominated for the LVMH Prize and was a finalist of the H&M Design Award in 2015.

Xuzhi Chen_Butterboom

Xuzhi Chen
The designer behind London-based Chinese luxury label Xu Zhi, Xuzhi is known for his construction technique that is unique to the atelier. Within his first five years, he has achieved retail success in both European and Asian markets. Xu Zhi showcases his collections in London, Paris, Milan and China.

Hiromichi Ochiai_Butterboom

Hiromichi Ochiai
Hiromichi launched Facetasm in 2007 and in 2013, the brand was awarded the New Face Award at the 31st Mainichi Fashion Grand Prix Prize. He also presented a runway collection at Milan Men’s Fashion Week 2015 at Armani/Teatro. In 2016, where he presented the Spring/Summer 2017 collections in Paris, Hiromichi was being selected as a finalist for the LVMH Prize.


Top 10 Asian Designers To Watch Exhibition
Date: 27 November to 4 December
Venue: The Qube, 2/F, PMQ, 35 Aberdeen Street, Central, Hong Kong.

Main Photo (L to R): Angel Chen, Edmund Ooi, Kathleen Kye, Andrea Jiapei Li, Minki Cheng






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