The Summer Edit Pop-up Store: Discover the Most Exciting Fashion Labels in Hong Kong

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By Butterboom Writers  /  April 12, 2017

Room B, the pop-up division of Butterboom is proud to bring you the most exciting line-up of international fashion labels and Hong Kong designers at the Summer Edit pop-up shop.  The Summer Edit pop-up shop showcases the summer collection of labels like anagram, Iris & Ink, PI’A, Melissa Bui, Christing and swimwear brands  Duskii and Solid & Striped from Avec Amour lingerie boutique over a 2 week period from 12-26 April in Central. 

Come discover these labels and update your summer wardrobe with both summer essentials and stand-out pieces that are not so easily found with our affordable luxury labels for stylish, work clothes, day-to-night pieces, swimwear, kaftans and dresses you need for occasions like that big industry conference, a cocktail party or that summer wedding coming up.

All brands are offering a discount from 10% -15% of their spring/summer collection for shopping at the pop-up so its a good time to update your wardrobe and get your sizes before they run out! 

Labels at the pop-up shop:
The Outnet’s in-house label – Iris & ink,  will showcase their spring/summer collection for the first time in Hong Kong. Iris & Ink’s modern update on classic styles- essentials with an edge has quite a following online and this showcase provides customers the opportunity to see and try on their clothes before purchasing online. 

Anagram, a fashion label by Lois Tien creates sophisticated and stylish clothes using premium fabrics to cater to the career women looking for professional day-to-night pieces.  Their contemporary modern designs clothes in bold silhouettes creates wardrobe essential pieces that stays relevant season after season.

Avec Amour is a lingerie boutique in Hong Kong that is bringing in provocative London lingerie label Bluebella, hot swimwear label Solid and Striped from the US and Duskii from Australia.

The line-up of Hong Kong designers offers a diverse range of styles with couture label Melissa Bui’ stand-out voluminous vintage-inspired silhouettes; Priscilla Anson’s contemporary chic label PI’A and Christing C’s bohemian resort-wear line to offer one of Hong Kong’s strongest summer edit so far.

Vanessa Bell, a Hong Kong base jewellery designer will showcase some of her delicate gold jewellery that are perfect to complete your summer looks.

Summer Edit Pop-Up
12-26 April 2017
Opens daily from 12- 8pm
50 Wellington Street, Central, Hong Kong



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