Sergio Rossi’s Cinematic SS13 Collection

By Butterboom Writers  /  October 15, 2012

The Italian footwear brand releases a collection strong on juxtapositions of colour, texture and geometric shapes.

Synonymous with quality and glamour, the Italian footwear company Sergio Rossi, revealed their Spring/Summer collection in Milan last week via a specially commissioned film directed by Cannes Film Festival winner Drake Doremus. ‘The Search’ is a celebration of the union between fashion and cinema and is dedicated to all the women who have ever worn Sergio Rossi.

Aesthetically inspired by the Italian design group Memphis Milano, the shoes are awash with colour and texture. Laminated and patent leather rub shoulders with fringing and snakeskin. Graphic black and white mingle with acid greens and electric blues.

It might sound wild, but it all comes together in surprising harmony with the use of geometric forms and graphic elements.


Where to buy?

  •  Joyce Boutique New World Centre, 16 – 18 Queens Road Central, Hong Kong. Tel: +852 2118 3489

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