MO&Co. Celebrates 10th Anniversary Collection with Red Crowned Crane Collection

MO&co 10th Anniversary Love Together Collection
By Butterboom Writers  /  August 21, 2014

China’s cool, modern women’s fashion label MO&Co. celebrates it 10th anniversary with its Red-Crowned Crane limited edition collection. The series features painterly digital prints of the Chinese red-crowned crane in an abstract design that creates a pattern-rich effect. The range is predominantly white with splashes of colours that are usually found on the bird.

To launch this collection, French fashion photographer Karim Sadli was commissioned to produce a film titled Love Together. The moody black-and-white film features 10 fashion icons – both Chinese and international with the likes of supermodels Freja Beha and Liu Wen, actresses Gao Yuanyuan and Huang Lu, bloggers Han Houhou and Langley Fox, performers Laure Shang and Duan Ni, and fashion designers Rico Au and Xander Zhou.

Butterboom picks:


10th Anniversary Printed Sweatshirt, HK$1,300


Printed Skirt, HK$1,500


Sleeveless Printed A-line Dress, HK$2,200

Where to buy?

  • Lab Concept, Queensway Plaza, 93 Queensway, Admiralty, Hong Kong. Tel: 2118 3599

Photo credits: MO&Co


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