Vanessa Paradis is the Face of Conscious at H&M

By Butterboom Writers  /  January 28, 2013

On-trend, sustainable clothing from the Swedish fashion giants.


French actress, singer and beauty Vanessa Paradis is the face of H&M’s Conscious range, part of their commitment to a more sustainable fashion future. Paradis models garments from their collection which is made from eco-friendly fabrics like organic cotton, recycled polyetster and Tencel.

To prove that eco does not mean ugly, Paradis radiates natural beauty in romantic, vintage-style pieces. Print is key too with pretty florals taking the edge off sportier shapes and there are even shoes and accessories. The Conscious range will hit stores in March and coincides with the launch of H&M’s Conscious garment collection. Customers are invited to bring any unwanted clothing from any label to selected H&M stores and in exchange for their old threads they’ll receive an H&M voucher. Saving the environment has never been so easy!




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