Swarovski gets Social Online

By Butterboom Writers  /  July 10, 2012

The Austrian crystal company creates online buzz to their “Sparkling Secrets” Exhibition.

Swarovski will utilize the power of social media platforms to spread the word on their upcoming “Sparkling Secrets” Exhibition, kicking off soon in Shanghai from 13 to 31 July 2012.

A live broadcast. tweet and photo stream of the opening ceremony on 11 July will be made available on various sites like Sina Weibo, Facebook, Instagram and Pinterest. Other highlights include a live performance and the launch of Fall/Winter 2012 collection. The event also reveals the ending of a romantic micro-film starring well-known Chinese actors Qin Lan and Zhang Lu Yi, which premiered on Swarovski’s official website and video channels like Youku and Tudou.

Among other things, you can RSVP and access the latest news and updates about the Exhibition on the go via a mobile site. Or even, check-in with Jiepang and stand to win prizes, such as virtual badges and admission tickets to the Exhibition by checking in at selected Swarovski boutiques.


  • Swarovski “Sparkling Secrets” Exhibition
  • Date: 13 – 31 July, 2012
  • Venue: Shanghai Exhibition Center (West Hall) No. 1000 Middle Yanan Road, Shanghai.
  • Opening Hours: 10:00 – 17:00
  • Price: RMB 30
  • Tel: + 86 21 53530655
  • http://all.vic.sina.com.cn/swarovski



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