Shanghai Tang’s Romantic Ad Campaign

By Butterboom Writers  /  February 22, 2010

The perfect balance of love and restraint.

Shanghai Tang’s new ad campaign perfectly embodies the love restraint theme it is based on. Famous fashion photographer Richard Ramos succeeds in capturing the intensity of these two emotions through Chinese supermodel Sun Fei Fei and rising male model Takashi Watanabe, while still showing the clothes off to perfection against a most romantic backdrop.

We’re so impressed with this campaign and personally think it beats a lot of the international brands we’ve seen so far Spring 2010. Let us know if you feel the same…


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