Private Shop’s Seductive Lace Collection

By Butterboom Writers  /  April 17, 2009

Introducing a new collection to tease and seduce with lace.


Lacey lingerie to unleash the inner seductress within. Lace is just about the most popular type of fabric used in lingerie, it hides and reveals at the same time giving it a very seductive quality. When made into beautifully well-crafted pieces of lingerie to shape your assets, you really can’t top European lingerie for looks, fit and quality.

At Hong Kong’s very own lingerie retailer Private Shop, you will find some of Europe’s most luxurious lingerie brands like Aubade, Simone Perele, Lejaby and Princesse tam.tam. This season’s collection is sure to cause quite a bit of commotion. There are lots of pieces to choose from and suit any mood you’re in.

For those who are looking for inspiration in how lingerie can play a part in enhancing your seductive appeal, is putting together a class called Lessons in Seduction with Private Shop on April 30, stay tuned for more details coming up on Monday to see how YOU can attend.

Meanwhile, we’ve compiled a showcase to give you a taste of what’s in store for Spring/Summer from Private Shop.

If you’re looking for something charming, Lejaby‘s Lila collection offers beautiful soft floral print detailed pieces with discreet lace edging.


Lejaby,  Lila Collection

Princess tam.tam’s “love is in the air’ creative and colour pieces may just be the right thing to bring out the playful and charming side of you. The Mon Ange (below) is a blend of cotton and stretchy silk trimmed with luxurious Leavers lace.  The bows are also made with Leavers lace, adding a romantic touch to the piece.


Princesse tam.tam:  Mon Ange collection

When you choose Aubade lingerie, we know you’ll have no trouble bringing out the seductress in you. Aubade’s fit and luxe materials like French lace feel as amazing as they look. The Precieux Talisman (below) features extraordinary tailoring and embroidered techniques using Leavers lace. The twisted silky shoulder straps complete the romantic and classy “parfait” look.


Aubade, Precieux Talisman collection

Ever want to feel like a Hollywood siren or a goddess, well, Simone Perele may just have the right lingerie for you. Simone Perele has a knack for creating pieces that seems to fit like they were made to measure for you. Their Arty collection was inspired by 1950’s Hollywood glamour. The combination of brilliant satin, unexpected colors, rare fine lace and elaborate Guipure embroidery gives this voluptuous collection a  ‘Haute Couture’ vibe.


Simone Perele: Arty collection

There’s only so much that can be said, you have to try it on yourself to know.

Find out more at or visit any of their retail shops in Hong Kong:

Where to buy?

  • Shop 310, 3/F, The Landmark, Central (flagship store)  Tel: 2877 5655
  • Shop 531, Times Square, Causeway Bay Tel: 2506 1011
  • L1, Hong Kong Seibu, Pacific Place Tel: 2971 3860
  • Shop 2405, Harbour City, Tsimshatsui  Tel: 2175 3050


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