Why are we not surprised to see Lady Gaga fronting the Versace Spring/Summer 2014 advertising campaign? The resemblance to Donatella is undeniable and if there’s anyone who can take the brand’s DNA forward, our money’s on the singer. “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA,” said Donatella Versace.This is the first time Lady Gaga has starred in any fashion advertising. Images of the star in the latest Spring/Summer 2014 ready-to-wear and accessories collections including the iconic Signature bag and the new Palazzo bag, were shot by Mert Alas & Marcus Piggot.
Photo credit: Versace