I-Cable Bringing Olympics to HK

By Butterboom Writers  /  August 8, 2007

Big win for I-Cable for all Olympics till 2012.


Where did this come from? I-Cable snagged not only the internet and mobile rights for the Beijing Olympics in Hong Kong but they also secured rights to the next 2 Olympic games:

The Intl. Olympic Committee awarded I-Cable Sports exclusive Internet and mobile exhibition broadcast rights in Hong Kong for the Beijing 2008 Olympics.

The subsidiary of i-Cable Communications also acquired exclusive broadcast and exhibition rights for all media platforms in Hong Kong for the 2010 Winter Olympic Games in Vancouver and the 2012 Games in London.

The announcement triggered a rare moment of unity between rival free-to-air broadcasters Television Broadcasts and Asia Television, who issued a joint statement condemning the decision. The two operators claim by awarding the Games to the pay-TV operator, the Committee has acted against the charter and limited its audience reach.

Understandably, TVB and ATV are fuming mad and I-Cable hasn’t publicly stated how much they paid for these rights but they have been providing some exceptional sports coverage recently so that could be part of the reason they won the bid besides just monetary reasons.

And for those keeping score, TODAY marks exactly 366 days till the beginning of the 2008 Olympics in Beijing (2008 is a leap year hence the extra day.)


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