Gucci’s New Advertising Campaign Features Li Bing Bing

By Butterboom Writers  /  February 21, 2013

The Chinese actress models old favourites and instant clasiscs from Gucci’s accessories collections.


Italian luxury fashion house Gucci recently announced Chinese superstar Li Bing Bing as the face of their advertising campaign dedicated to their iconic handbags, eyewear, jewellery and timepieces. Creative Director Frida Giannini conceived the portraits, which were shot by Solve Sundsbo, to create a strong minimal, luxurious aesthetic.

Classic accessories are presented alongside new styles, including the Interlocking timepieces, the Jackie handbag made iconic by American first-lady Jackie Kennedy and our favourite, the Bamboo watch and jewellery collection. Li Bing Bing, an active supporter of environmental causes, collaborated on this range which uses sustainable, renewable resources. The pieces in this collection combine modern and classic design elements to make timeless wearable accessories, proving that good for the environment can mean good for your wardrobe too.



Where to buy?

  • Shop G23-30, The Landmark, 15 Queen’s Road Central, Central, Hong Kong. Tel: 2524 4492
  • Shop 368, Pacific Place, 88 Queensway, Admiralty, Hong Kong. Tel: 2524 0412







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