Gucci is Most Coveted Brand in the World

By Butterboom Writers  /  February 29, 2008

But Hong Kong still prefers it’s Louis Vuitton.


Nielsen has done a worldwide survey of the most desirable luxury brands and it seems on a worldwide score, Gucci, is the #1 most coveted brand.

In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.

Chanel and Calvin Klein tied for second place in Nielsen’s 48-country global online survey that was conducted in November 2007. In fourth place came Louis Vuitton, followed by Giorgio Armani, Christian Dior and Versace.

But we in Hong Kong know that just isn’t true, and the survey continues:

If money was no object, two in five Chinese consumers would choose Chanel and thirty-eight percent of Russians would choose Christian Dior. One in three Russian consumers also said they would spend their money at Versace and Prada. Two in five Hong Kongers and Filipinos would choose Louis Vuitton while Giorgio Armani, Calvin Klein and Yves St Laurent are top picks for Latam consumers. Twenty-five percent of Japanese consumers would buy Hermes if money was no object.

Gucci has 9 Hong Kong retail outlets: The Landmark, Elements, Harbour City, Jumbo Sogo, Pacific Place, Times Square, Lee Gardens Two and 2 retail outlets at the Hong Kong International Airport. Visit them online at


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