A creative collaboration we can’t wait to see!
Gareth Pugh will be collaborating with MAC Cosmetics to create a cosmetics and accessories collection with special packaging which is set to launch at MAC stores worldwide in November 2011.
We like this idea a lot and imagine plenty of metallic shades, bold and unusual looks and outrageously creative packaging judging from Pugh’s catwalk shows and his out-of-this-world boutique in Central.
Pugh, known for his other-worldly backstage look created to shock and challenge, seems to be coming to terms with being more commercial of late. “If you, as a fashion designer, do shows but you don’t sell, it kind of becomes a bit of a vanity project. It needs to obviously translate into things that sell and that’s a new challenge for me.” The two need each other, business and creativity, said Pugh. It sounds like Pugh’s all grown up now and ready to make some money! – Fanshionologie