Chanel’s Once Upon a Time Video by Karl Lagerfeld

By Butterboom Writers  /  May 21, 2013

A short film directed by Karl Lagerfeld.


To celebrate 100 years of one of the most famous fashion houses in the world, Chanel has released the short film Once Upon a Time… Directed by Karl Lagerfeld, the film tells the story of Gabrielle ‘Coco’ Chanel opening her first ever boutique in the chic seaside town of Deauville.

And a charming story it is too. Lagerfeld’s vision is partly made up of real anecdotes and partly comes from his own imagination, so you can be sure that it is both elegant and beautiful, with more than a little sense of humour. Shot in black and white, there is an element of fantasy to the film, which boasts a cast that reads like a whos who of Chanel admirers, including Keira Knightley as Coco Chanel and models Stella Tennant, Lindsey Wixon and Jamie Bochert as her loyal customers.



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