Ascent- The NewFragrance App

By Butterboom Writers  /  May 18, 2010

Know what scent suits you without even spritzing.

We all know that scents are extremely personal and what suits one person does not necessarily suit another. Well, the Aramis and Designer division of Estee Lauder have come up with something new to promote fragrances that doesn’t involve sales people spraying perfume all over consumers. Called Ascent, it is a fragrance app exclusively created for the iTouch.

The Ascent app uses a simple concept – ask the user a series of scientifically-based questions on aromachology, psychographics and kinesthetics and use the answers to come up with perfume suggestions that the consumer might find appealing.

Currently, only fragrances produced by the Estee Lauder group of companies will be included but we predict that, in time, other companies will jump on the bandwagon to give you a fairer judge of scents that suits you.

Estee Lauder plan to release Ascent this coming May 28, 2010, in 10 different languages including English, Mandarin Chinese, Russian, German, Spanish and French. Get ready to download this new app!


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