5 Minutes with Anya Hindmarch

By Butterboom Writers  /  April 19, 2010

British designer, Anya Hindmarch talks to Butterboom.

In HK recently for her fashion’s night out “How Do You Wear Yours” event at the Landmark Store in Central, Butterboom had the opportunity to chat with Anya Hindmarch about design, her inspirations and, of course, her favourite bag!

Butterboom: Do you have a particular person in mind when you design, who is your muse?

Anya Hindmarch: I know what real women want so I focus on that when creating new designs. I’m inspired by all sorts of things – for Spring Summer 2010, I wanted to bring sunshine and colour back into the collection and was inspired by everything from hot, hot pink bubble gum wrappers to beautiful bottle greens of enamel and glass vases. I thought a lot about the fifties and drew inspiration from a huge variety of everyday objects including the folds of bikini tops and even pleated leather car interiors from the era.

Butterboom: What was the first item you ever designed?

Anya Hindmarch: I’ve been designing for as long as I can remember and even at aged four when I made wallets out of paper!

Butterboom: What can’t you live without? Your favourite thing?

Anya Hindmarch: My favourite thing in the world has to be my family.

Butterboom: What’s your must-buy this season? One from your collection and another from what you’ve seen in the market so far?

Anya Hindmarch: For Spring Summer 2010, The Gracie in the tan colour is a hot favourite of mine. I’m obsessed with soft textures of pleated leather, delicate chain straps and resin clasps which are new this season. I have my eye on a beautiful cashmere cardigan from Marni.

Butterboom: If you weren’t a designer what would you be?

Anya Hindmarch: I can’t imagine doing anything else, starting my business at 19 years old has meant I’ve never thought of anything else.

– By Monisha Daryanani


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