Laain is London-based fashion-focused sportswear label that’s designed for the modern woman with an active lifestyle. Laain makes activewear that’s focus on high performance and is also fashionable and well- designed. Their clothes combines the classic elements of sportswear, uses high quality performance fabrics for ease of wear and flexibility and stays on top of fashion trends offering spades loads of style. Not only that, the label adopts sustainability practises with their fabric choices by using recycled polymer fibres for some of their pieces.
Laain was founded by Sheila McKain-Waid and Tamara Rothstein, two friends that crossed path while working in fashion back in 2013. The dynamic duo brings loads of fashion kudos to Laain. Sheila is the Chief Designer and have worked for Donna Karan, Oscar de la Renta, Halston and Daks for three years. She’s also currently the Creative Director of English heritage brand Jaeger. Meanwhile, Tamara is a stylist with clients like Dior, Louis Vuitton, Adidas, Puma, Daks, Emilio de la Morena, Jaeger and Rupert Sanderson and had previously worked as a Fashion Director for magazines 032c and POP.
The Fall collection is a super stylish with distinctively sporty designs, fashionable cut-outs and colour blocking mix in with leopard prints which makes for stylish workout outfits. Preview the Fall collection at our online store now and pick-up at the London Designer Pop-up Store from 18-22 November 2017 in Hong Kong. Click on picture to go to the Butterboom online store to see all items and shop now: from L to R (RAPHAELA VEST HK$650, MARTINE VEST HK$950)