Discover The Most Exciting Fashion Labels at Room B’s Summer Edit Pop-up Shop, 12-26 April

By Butterboom Writers  /  April 20, 2017

Room B, Butterboom’s pop-up shop is proud to present a collection of the hottest international fashion label and Hong Kong fashion designers making waves in the fashion world, all in one room. The Summer Edit Pop-Up shop will showcase the summer collection of eleven labels from now till 26 April on 50 Wellington Street, Central. 

Come update your summer wardrobe with both summer essentials and stand-out pieces with our range of affordable luxury, stylish and carefully curated mix of day-to-night pieces, swimwear, kaftans and dresses you need for occasions like that big conference where you are the keynote speaker, cocktails with the girls, or all the weddings you must attend this summer.

Highlight labels:
The Outnet’s in-house label – Iris & ink, only available online will showcase their spring/summer collection to the public for the first time. Iris & Ink’s modern update on classic styles- essentials with an edge has quite a following online and this showcase provides customers the opportunity to see and try on their clothes before making their purchases online. 

Anagram, a fashion label managed by Lois Tien where you can find sophisticated and stylish clothes using premium fabrics to cater to the career women looking for professional day-to-night pieces. Anagram has successfully established their niche in the affordable luxury market. Their contemporary modern designs clothes in bold silhouettes creates wardrobe essential pieces that stays relevant season after season.

Avec Amour is a lingerie boutique in Hong Kong that is bringing in provocative London lingerie label Bluebella, hot swimwear label Solid and Striped from the US and Duskii from Australia amongst other stylish brands they carry at their boutique and online store. British designer Emma Wallace showcases her glamorous pieces in original prints and Swiss label Odysay shows her elegant and sophisticated dresses that are perfect for all those summer weddings you are attending.

The line-up of Hong Kong designers is equally strong offering a diverse range of styles with couture label Melissa Bui’s stand-out voluminous vintage-inspired silhouettes; Priscilla Anson’s contemporary chic label PI’A and Christing C’s bohemian resortwear line to offer one of Hong Kong’s strongest summer edit so far.

To accessorise all your outfits, we have Vanessa Bell, a Hong Kong base jewellery designer who makes beautiful delicate gold jewellery that goes with all the outfits you will find at the pop-up store.

While you are there, check out also the stylish furniture from H.D Buttercup that we have on display at the pop-up. They are all at 25% off at the pop-up store and print artworks by artists Emily Eldridge and Yuki Chow. from

About Room B

Room B is the pop-up store division of, Hong Kong’s leading English language online fashion magazine.

Picture from top L to R features labels:  anagram, Iris & Ink, Odysay, PI’A, Melissa Bui 


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