War of the Casual Wear Shops

By Butterboom Writers  /  February 22, 2007

Bossini throws down to take on massive competition.


Competition in the Casual Wear market in Hong Kong is going crazy! With H&M making a March debut in Hong Kong to many a thrilled shopper and the powerhouse selling power of Esprit, Uniqlo, Muji, Zara and Top Shop mixed with locals Giordano and Baleno it’s no wonder that Bossini is now upping the ante and introducing a new look in March.

Bossini has been around for 20 years but it will have to upgrade its look to compete against super-stylish Muji and brand-badass H&M. So get ready to see lots of new logos and ads and deals to get you in the doors this Summer.


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