Paule Ka Spring Summer 2013 Campaign

By Butterboom Writers  /  February 4, 2013

1960’s American summer.


We have already featured Paule Ka’s characteristically chic Spring Summer 2013 Collection. However, the beautifully sumptuous advertising campaign breathes new life into the collection, instantly transporting you to a beautiful summer’s day somewhere in 60s America.


Inspired by 60s style icon Jackie Onassis and the effortless glamour and sunshine of Palm Beach, the images are full of retro nostalgia. Luxury Florida mansions and vintage motors take a back seat; the clothes are the real stars of the shoot. Modelled by Hilary Rhoda, whose timeless look wears them perfectly, the campaign was directed by Paule Ka’s Creative Director Serge Cajfinger and photographed by Venetia Scott.



Where to buy?

  • Harvey Nichols, 3/F, The Landmark, Central, Hong Hong. Tel: 2523 0233
  • Shop 218, Level 2, Pacific Place, 88 Queensway, Admiralty, Hong Kong. Tel: 2813 7381

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