Jaeger Expands Into Hong Kong Market

By Butterboom Writers  /  August 7, 2009

Jaeger has come to Hong Kong via Harvey Nichols.


UK brand, Jaeger has always been the go-to brands for exquisite knitwear for those in the know. For years Hong Kong’s stylish set had to get their Jaeger knits from international sources. We ask Belinda Earl, Jaeger’s Group Chief Executive some questions about Jaeger.

Can you describe the typical woman who wears Jaeger?

The Jaeger customer appreciates authenticity and style, is confident with their look and has a desire for luxurious clothes with a point of difference.


What are your best-sellers?/ What is Jaeger most known for?

Jaeger is renowned for its heritage of working with natural fibres and designing luxurious, iconic clothing and accessories for both women and men.  Jaeger customers are extremely loyal to the brand and return season after season, most notably for Jaeger’s exceptional coats, tailoring and knitwear.


Why did you choose to expand your market to Hong Kong?/ What qualities of the Hong Kong man/woman do you see in Jaeger?

Jaeger has chosen to expand into the Hong Kong market as it’s a key, high profile location within Asia. Jaeger appeals to a brand-aware customer who covets premium, designer brands.  This customer appreciates fabulous, stylish clothes at affordable and accessible, price points.



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