H&M Sonia Rykiel Lingerie Collection Out Now In Hong Kong

By Butterboom Writers  /  December 11, 2009

H&M bring us affordable pieces from the “Queen of Knits.”


We are fans of H&M because of their fabulous collaborations that bring us affordable high fashion! And, what better designer to come in for the colder months than the queen of knits herself, Sonia Rykiel.

Sonia Ryliel is known for defining “sweater dressing for women” and has encouraged the fairer sex to embrace their own personal style through her designs.  For her collaboration with H&M, Ms. Rykiel has brought forth a lingerie collection that mixes old world glamour with new modern twists.  There are sultry pieces in stripes, salmon and black now in H&M stores in Hong Kong and all over the world.



To kick off the launch, a fabulous party at the Grand Palais was had with guests including actress Kate Bosworth and designer Jean Paul Gaultier, who were treated to a fantasy land concept complete with enchanted forests, a Saint Germain recreation and the symbol of Paris, the Eiffel tower.

Keep an eye out for her knit collection which is set to be released February 2010.

How Much?

  • Lingerie collection starts from HK$79.90 for panties to HK$799 for a velvet gown.

Where to buy?

The collection is currently in stores in Central, Canton Road, Elements and Cityplaza.

  • 68 Queen’s road, Central, Hong Kong. Tel:2110 9546
  • 14 Taikoo Wan Road, Taikoo Shing Island East, Hong Kong. Tel:3101 4463
  • Elements,Kowloon Station, Austin Road West, Kowloon. Tel: 2196-8391

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